AI: A daily companion—study highlights increasing adoption among Indians

A caller survey by Kantar has revealed a melodramatic surge successful AI adoption, showcasing however Indians are progressively turning to astute technologies to simplify tasks, from location automation to virtual assistance.

An awesome 724 cardinal Indians are already integrated into the AI ecosystem, a fig expected to turn by 6% annually. These users prosecute with AI done a assortment of features, including representation filters, personalized recommendations, and astute devices, making AI a prevalent unit among astir each net idiosyncratic successful the country. The adoption is peculiarly notable among the youth, with the 19-24 property radical starring the charge.

According to the study, fittingness and societal media applications are large drivers of AI integration, boasting an mean of 2.3 AI-led features per app. Entertainment applications travel intimately with an mean of 2 features, underscoring the wide penetration of AI crossed divers integer platforms.

However, the enlargement of AI is not azygous crossed each sectors. While integer commerce and amusement apps proceed to clasp AI, adoption is notably slower successful the banking, fiscal services, and recruitment sectors, arsenic good arsenic successful abbreviated video apps.

“Data shows that AI is already touching the lives of 9 successful 10 net users successful India, powered by the tremendous computing capabilities connected their phones, connectivity, and unreality infrastructure," it said successful a survey released Wednesday. Adoption of AI among users is presently precocious for fashionable features portion enhanced AI functionalities are catching up.

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AI and the everyday

A telling illustration of AI's integration into user markets is Samsung's caller motorboat of AI-powered appliances successful India, specified arsenic aerial conditioners, washing machines, and refrigerators equipped with Wi-Fi, interior cameras, and AI chips.

In 2023, a important 88% of Indian consumers utilized AI-based algorithms to person personalized recommendations tailored to their preferences, behaviours, and interests. A akin percent leveraged AI to automate and streamline assorted regular tasks, thereby boosting ratio and productivity.

An estimated 86% of users took vantage of representation enhancement filters to amended their integer visuals, and 21% adopted astute location automation features to heighten their surviving environments. About 15% of consumers improved their interactions done the usage of virtual assistants, marking this arsenic the fastest-growing conception with a 27% summation year-on-year.

As AI's power grows, Kantar has projected that the planetary marketplace for generative AI could scope a monumental $1.3 trillion by 2034, with an anticipated compound yearly maturation complaint of 42% implicit the coming decade.

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“We are sitting astatine a constituent of inflection wherever the adjacent fewer years volition alteration a competitory borderline betwixt businesses who follow aboriginal and others. As the usage of AI grows rapidly, it is captious for marketers to not usage AI successful isolation and arsenic a gimmicky fad, but weave successful user behavioural information into it to region biases, proceed to absorption connected gathering equity and not conscionable to tally activations," said Puneet Avasthi, elder enforcement director, South Asia, Insights Division, Kantar.

As AI continues to germinate and grow crossed assorted sectors, its relation successful shaping aboriginal technologies and user interactions remains undeniably significant, marking an breathtaking section successful India's technological narrative.

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Published: 25 Apr 2024, 10:06 AM IST