Aparna Purohit quits Amazon Prime Video after 8 years, may join Aamir Khan's firm

Purohit joined the steadfast successful January 2016 arsenic caput of originative improvement aft which she served arsenic caput of India originals earlier moving to her existent role. 

She is expected to articulation Aamir Khan Productions though determination is nary authoritative confirmation connected the same. 

Before Prime Video, Purohit had served arsenic originative head—production astatine Cinestaan Film Company and head-creative initiatives, Mumbai Mantra Media Ltd, Mahindra & Mahindra. 

She was besides task manager for the Film Bazaar astatine the National Film Development Corporation and enactment shaper astatine some BIG Pictures, Reliance Big Entertainment and UTV Motion Pictures.

Also Read: Streaming platforms deepen absorption connected household dramas arsenic astute TV penetration grows

“She (Prohit) has championed authentic, rooted and divers narratives that made Prime Video’s section archetypal contented resonate with audiences," a Prime Video spokesperson said successful a statement. “She was besides the driving unit down the diverseness initiatives astatine Prime Video, importantly expanding pistillate information successful storytelling successful beforehand of and down the camera."

“Aparna volition present beryllium returning to her entrepreneurial roots and proceed to enactment connected bar-raising stories," the idiosyncratic added.

During his sojourn to India successful March, Mike Hopkins, caput of Prime Video, and Amazon MGM Studios had said India is 1 of the fastest-growing and largest markets for Prime Video. Outside the US, for the past respective years, much radical person signed up for Prime successful India than anyplace other successful the world, Hopkins had said.

Also Read: OTT, movie channels look astatine contented drought

In immoderate fixed week successful 2023, Indian contented was watched successful implicit 210 countries and territories worldwide connected Prime Video, helium added. “So that's a batch of places watching Indian content. The 2nd happening is that Indian programming trended successful the apical 10 connected Prime Video worldwide for 43 retired of the 52 weeks of 2023."

Prime Video is estimated to person implicit 30 cardinal paid subscribers successful India with originals similar The Family Man, Mirzapur, Panchayat, Paatal Lok, and Made In Heaven.

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Published: 08 May 2024, 02:08 PM IST