Conservative beer brand plans 'Frat Boy Summer' event celebrating college students who defended American flag

FIRST ON FOX: The conservative, "woke-free" beer company that launched past twelvemonth hoping to rival Bud Light volition big an lawsuit Tuesday astatine a University of North Carolina-Chapel Hill fraternity location to observe the actions of the students who defended the American emblem from anti-Israel protesters connected field earlier this week.

Dubbed the "Frat Boy Summer Kickoff," the lawsuit volition beryllium held astatine the Kappa Alpha Order fraternity location and volition beryllium hosted by the Ultra Right Beer Company.

"We're trying to get this precise organic, conscionable a bully old-fashioned, frat row, brew party," said Seth Weathers, CEO of Ultra Right Beer Company, told Fox News Digital. "I emotion what the kids did, obviously, protecting the flag."

"I emotion the thought of conscionable continuing to promote them astir what they did truthful that that volition encourage, you know, different kids successful assemblage and everyplace other to cognize they did the close thing," helium added.

UNC FRAT BROTHERS WHO DEFENDED US FLAG SPEAK OUT: 'DEEPLY IMPORTANT TO US'

Dubbed the "Frat Boy Summer Kickoff," the lawsuit volition beryllium held astatine the Kappa Alpha Order fraternity location and volition beryllium hosted by the Ultra Right Beer Company. (Parker Ali/The Daily Tar Heel, Ultra Right Beer Company)

Ultra Right Beer Company volition beryllium giving distant escaped brew to those successful attendance for what Weathers believes volition crook into a "really bully event" that "multiple fraternities" and Old Row, a Barstool Sports subsidiary, are progressive with.

"We're doing escaped beer," helium said. "We're making it truly elemental — amusement up, you got escaped beer. We're bringing fractional a tractor trailer load of brew for this happening conscionable successful anticipation of the benignant of assemblage it sounds similar we're going to have."

Multiple fraternity brothers astatine UNC Chapel Hill garnered praise earlier this week aft they were photographed hoisting an American emblem that had been removed erstwhile and replaced with a Palestinian emblem connected the university's quad. Their determination to measurement successful came arsenic anti-Israel agitators attempted to instrumentality down the American emblem for a 2nd clip aft UNC Chancellor Lee Roberts responded with instrumentality enforcement officers to instrumentality the American emblem to its place.

The emblem had been flying astatine half-staff aft four Charlotte officers were killed successful the enactment of work Monday.

Weathers said the lawsuit is simply a "pro-America solemnisation successful solemnisation of these kids and what they did successful encouraging much to bash the same."

UNC FRATERNITY BROTHERS DEFEND REINSTATED AMERICAN FLAG FROM CAMPUS MOB WHO REPLACED WITH PALESTINIAN FLAG

UNC Chapel Hill students clasp up the American emblem during a field protestation connected April 30, 2024. (Parker Ali/The Daily Tar Heel)

"Our brand's each astir that. We're each astir patriotism, and we're each astir radical boldly showing their patriotism and their beliefs. And erstwhile you spot kids doing it, we're excited astir that," helium said.

Several Republican lawmakers person praised the fraternity brothers for stepping successful and refusing to let the removal of the American emblem from its campus, including Rep. Pat Fallon, R-Texas, who praised them for displaying "extreme courage" and "deep patriotism."

The fraternity brothers defended the emblem for implicit an hr until constabulary were capable to wide the protestation and safely spot it backmost connected the flagpole. All the while, the frat brothers experienced profanity and rude gestures from protesters, on with water, bottles and rocks being thrown astatine them.

White House property caput Karine Jean-Pierre remarked this week that the students' actions were "admirable."

A GoFundMe leafage was created to propulsion the fraternity brothers a "rager" for their determination to support the emblem connected field and raised much than $500,000, arsenic of Saturday.

The University of North Carolina Chapel Hill’s field connected Thursday, May 2, 2024. (Fox News Digital)

"These kids are going to beryllium pulled a cardinal directions with everyone trying to get a clasp of their GoFundMe money," Weather said. "We wanted to bash thing integrated for them to promote much of the patriotism we saw connected field past week."

CLICK HERE TO GET THE FOX NEWS APP

Ultra Right Beer Company launched successful April 2023 arsenic a rival to Bud Light pursuing its concern with transgender activistic Dylan Mulvaney, which ruffled the feathers of conservatives astir the state who had agelong supported the brew giant.

Fox News' Audrey Conklin and Alexander Hall contributed to this report.