First 51 matches of IPL 2024 brought in 510 million TV viewers, says Disney Star

With 17 matches inactive near to go, the broadcaster said it has already surpassed the cumulative assemblage scope achieved successful 7 of the 8 erstwhile editions of the tournament, arsenic measured by BARC.

It added that the tv spectator ratings (TVR) for the archetypal 51 matches were 5% higher than the erstwhile record, acceptable successful 2019, which suggests a widening viewership basal and an expanding scope crossed tv audiences. 

TVR is simply a metric utilized to measurement the popularity of a tv programme oregon broadcast and represents the tv households oregon individuals watching a peculiar programme arsenic a percent of the full fig of tv households oregon individuals successful a circumstantial demographic. 

Also read: IPL 2024: How galore ads is excessively galore ads?

Digital broadcast spouse JioCinema has not released immoderate caller viewership figures. In mid-April, 29 matches into the tournament, it said it had clocked much than 38.3 crore viewers connected the platform, up 42% from the aforesaid play past season. It besides said viewers connected connected TVs spent an mean of much than 80 minutes watching each match.

Sponsorship connected the rise, too

According to a caller study by GroupM ESP, the sports part of GroupM India, sports sponsorships successful India crossed ₹15,766 crore successful 2023, an summation of 10.95% from ₹14,209 crore successful the erstwhile year.This expenditure included crushed fees, squad and franchise fees, jock endorsements, and media spending. Predictably, cricket came retired connected top, accounting for 87% of the full spending astatine ₹13,701 crore, a 13% summation from 2022.

Also read: Cricket spirits soar, but IPL's advertisement rates are flat

The report, titled ‘Sporting Nation: Building a Legacy’, highlighted the singular surge successful integer advertizing revenues, which accounted for 40% of the wide advertisement spending. This maturation was attributed to the information that IPL matches and ICC Men's Cricket World Cup matches connected OTT platforms are escaped of charge.

While advertisement spends are increasing steadily successful favour of cricket, galore viewers said they couldn’t callback much than 2 oregon 3 brands. Mint precocious reported that this resulted successful sluggish advertisement rates and cautious spending connected tv ads by companies. This inclination extends to the integer realm arsenic well.

Also read: In a antithetic league: How the IPL dwarfs different sports

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Published: 09 May 2024, 06:09 PM IST