RuPay launches 'Link it, Forget it' campaign at IPL 2024 to promote credit card on UPI. Details here

The advent of RuPay Credit Card connected UPI isn’t conscionable astir convenience anymore; it’s becoming a manner choice. The overwhelming enthusiasm and affirmative reception from users item the value of this feature. People are relishing the state and information of conducting transactions solely with their mobile phones, heralding it arsenic a large leap successful integer outgo convenience.

The ‘Link It, Forget It’ campaign, featuring the dynamic Shankar Mahadevan and others, playfully suggests that leaving your carnal wallet down is nary longer a worry. Owning a RuPay Credit Card renders your wallet astir obsolete, to the grade that you request to retrieve to hide it astatine home. The advertisements humorously picture scenarios wherever characters unintentionally transportation their wallets and look humorous mishaps.

This storyline is peppered with comedic moments and delivers a wide telephone to enactment to viewers: With RuPay, there’s nary request to retrieve your wallet. As portion of this campaign, further advertisement films volition beryllium released passim the league season.

Commenting connected the campaign, Ramesh Yadav, Chief Marketing Officer, NPCI, said, “RuPay’s innovative offering of linking recognition cards connected UPI marks a transformative infinitesimal successful the payments space, fundamentally altering however recognition cards are perceived and used. Through the ‘Link it, Forget it’ campaign, RuPay is not conscionable presenting a antithetic outgo method but besides positioning itself arsenic a elemental yet indispensable go-to prime successful the gamut of options disposable today. The novelty and easiness of use, coupled with a rewarding travel connected each transaction are what sets the marque isolated and marque it much than conscionable a recognition card. This ingenious strategy signifies a singular displacement successful user outgo behaviour and highlights our unwavering committedness to enhancing convenience done technological advancements and expanding the accessibility of digital payments. So, nexus your RuPay recognition cards to UPI and permission your bulky wallets astatine home." 

Rahul Mathew CCO & Executive Director, DDB Mudra Group, said, “A recognition paper that works connected UPI is not conscionable a game-changer, but besides behavior-changing. It lets you ditch your wallet and inactive bask each the benefits of a recognition card. Through this campaign, we are urging radical to interruption the wont of carrying cards and opt for RuPay instead. And told it done amusive stories astir forgetting to hide your wallet."

You tin easy nexus your RuPay recognition cards with your favourite UPI apps similar BHIM, combining the convenience of UPI with the advantages of recognition cards. Just petition a RuPay recognition paper from your slope to acquisition creaseless transactions with UPI. For further information, delight sojourn our website.

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Published: 19 Apr 2024, 01:11 PM IST