Huawei beats Apple in China's smartphone market; Tim Cook's China visit fails to boost sales: Report

The study revealed that Huawei returned to the apical presumption aft 13 quarters, capturing a 17 percent marketplace share, driven by the occurrence of its Mate and nova series.

In this quarter, Huawei shipped 11.7 cardinal smartphones, a singular 70 percent summation from a twelvemonth earlier, arsenic per the report. This resurgence is notable, fixed the challenges the institution faced owed to U.S. sanctions, which led to a large reorganization of its telephone business. Huawei's 5G Mate 60 Pro, powered by a China-made 7-nanometer processor, played a cardinal relation successful the company's rebound.

Reportedly, Oppo besides performed strongly, rising to 2nd spot with a marketplace stock of 16 percent aft shipping 10.9 cardinal units, mostly acknowledgment to the occurrence of its Reno 11 series. Honor and Vivo took 3rd and 4th places with 10.6 cardinal and 10.3 cardinal units shipped, respectively. While Honor saw a year-on-year summation of 9 percent, vivo experienced a 9 percent alteration successful sales.

The study highlights that Apple's decline was the astir important among the apical 5 brands, dropping from archetypal to 5th spot with 10 cardinal units shipped, representing a 25 percent year-on-year decrease. The diminution comes astatine a challenging clip for Apple, contempt CEO Tim Cook's caller travel to China, wherever helium inaugurated a caller flagship store successful Shanghai and attended the China Development Forum successful Beijing.

Apple's deepening ties with China travel amid efforts to grow accumulation successful Southeast Asia and India. The greater China region accounted for astir 17 percent of Apple's nett income from October to December 2023, underscoring its value to the company's proviso chain. However, Apple is facing an uphill conflict to reverse falling iPhone income successful China, with a 24 percent year-on-year diminution successful 2023 projected to proceed into 2024.

Huawei's continued expansion, driven by its HarmonyOS ecosystem and caller Pure enactment of flagship smartphones, presents a important situation to Apple successful a marketplace antecedently dominated by Android and iOS. As the contention intensifies, Apple volition request to find caller ways to regain its footing successful the Chinese smartphone market.

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Published: 26 Apr 2024, 08:24 PM IST