NewJeans Is Sweet Like ‘Bubble Gum’

NewJeans cognize a happening oregon 2 astir seasonal bops. Last year, they gave america opus of the wintertime (“Ditto”) and song of the summertime (“Super Shy”). And now, they’re submitting prerelease way “Bubble Gum” for consideration. Minji, Hanni, Danielle, Haerin, and Hyein dropped their latest euphony video connected April 26 aft a nine-month hiatus, giving fans the accidental to preview the sweetener unreserved earlier it hits streaming services. The video is reminiscent of a lukewarm time spent ditching people and blowing disconnected steam astatine the beach, changeable by your BFF who documents each small happening connected her camcorder. We spot the five-piece thatch america however to stroke bubbles (both soap and gum), frolic successful the waves, and play astir astatine home. It’s each soundtracked by sweet, bouncy pop, their trademark sing-rapping, and high-pitched vocals. “Sweet similar bubble gum, truthful smooth, brushed similar a hug,” goes the English and Korean chorus. “Fly maine further, let’s spell acold away.”

While NewJeans hole for a candy-coated treble comeback with azygous albums How Sweet on May 24 and Supernatural connected June 21, the temper down the scenes is sour. The miss radical is produced by Min Hee-jin, the CEO of their label, Ador, which answers to genitor institution Hybe. Chairman Bang Si-hyuk, the antheral who formed BTS and Hybe, and his CEO Park Ji-won accused Min of breach of spot and different related allegations implicit claims she plotted to instrumentality power of Ador earlier this week. As its stocks tumbled 15 percent implicit the people of the drama, the institution went arsenic acold arsenic to petition a shareholders gathering to disregard the Ador chief. Min denied the claims successful a teary property conference connected April 25, wherever she argued she and NewJeans suffered mistreatment aft antecedently alleging Hybe’s caller radical ILLIT copied NewJeans’ full flow, connection for word, barroom for bar. Min said she wanted to writer Hybe for damages successful turn. While the ineligible conflict is ongoing, some parties confirmed NewJeans volition proceed to merchandise music. We’ll inactive person our “song of the summer” contenders.