Sukhleen Aneja set to exit Good Glamm Group

The radical has decided not to name a caller CEO, and alternatively has announced that Ketan Bhatia and Ankita Bhardwaj, arsenic radical marque manager and manager of marque and marketing, respectively, volition pb the brand's concern operations successful collaboration with Darpan Sanghvi, radical laminitis and main executive.

Aneja has implicit 2 decades of acquisition astatine large FMCG companies, including a relation arsenic main selling serviceman for Reckitt’s hygiene portfolio successful South Asia, and positions astatine Hindustan Unilever Ltd and L’Oréal Paris. 

Reflecting connected her career, Aneja hinted astatine imaginable entrepreneurial ventures.

“It was my archetypal sensation of entrepreneurship, focusing connected D2C and marketplace archetypal businesses. After having led ample income and selling roles and gathering Brands crossed Unilever and L'oreal crossed India and ASEAN, Good Glamm gave maine my archetypal sensation of entrepreneurship starring young brands arsenic they scaled from their 10-100 travel and successful immoderate cases 0-100 travel for our caller brands," Aneja said successful an interview.

Aneja's exit follows that of Priyanka Gill, co-founder and successful complaint of the media business, who near to articulation early-stage task superior steadfast Kalaari Capital earlier this year.


“Nothing has travel each of a sudden. Priyanka, for the past year-and-a-half had started to instrumentality a measurement backmost from operations. She was doing much strategical guidance for america etc. With Sukhleen, we started these conversations a fewer months ago," Sanghvi said.

In summation to these changes, The Good Glamm Group announced a caller organizational operation aimed astatine enhancing ratio up of its planned nationalist marketplace debut successful 2025. 

Also Read: Good Glamm Group shifts gears: Cuts costs, eyes profitability up of banal speech debut

“This included the Group streamlining wide ways of moving betwixt departments by expanding transverse departmental responsibilities, faster determination making by empowering inferior managers with controlled budgets and collapsing hierarchies and eliminating redundancies (people, process, and system) for reducing steps successful execution and enhancing productivity," the institution said successful a statement. 

Key promotions see Manan Jain arsenic radical main operating officer, Ashish Jadhav arsenic radical caput of product, and Ajesh Narayanan arsenic radical plan head.

These changes are portion of the company’s broader effort to execute profitability by FY25, pursuing a fiscal twelvemonth successful which it chopped astir 150 jobs and reduced selling expenses by 40% arsenic portion of its outgo optimization strategy, on with lowering discounting connected its brands.

“The caller organization(al) model makes determination making precise accelerated which volition beryllium beneficial arsenic we caput for an IPO (initial nationalist offer). In a week's clip we volition besides denote caller elevations wrong the organization," Sanghvi added.


Founded by Sanghvi, Priyanka Gill and Naiyya Saggi, Good Glamm operates crossed aggregate verticals. The Good Brands Co comprises quality and idiosyncratic care, portion The Good Media Co includes POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India. Good Creator Co serves arsenic an influencer platform, alongside The Good Community. 

The Good Brands Co is its largest vertical, contributing implicit 90% of the group’s business. This part features direct-to-consumer brands including MyGlamm, St Botanica, The Moms Co, Organic Harvest, and Sirona, with MyGlamm being the top-selling brand.

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Published: 19 Apr 2024, 06:06 PM IST