'The answer is yes': Anand Mahindra asserts global clothing brands' shift to India citing report

Anand Mahindra, president of Mahindra Group, precocious affirmed successful a tweet, "The reply to the question successful your header is Yes..." successful effect to a New York Times nonfiction titled "Is India the aboriginal of planetary brands?"

The nonfiction highlighted a important displacement for Melissa & Doug, a salient American artifact brand. For decades, the institution relied connected Chinese factories to nutrient its woody puzzles, stuffed animals, and play mats.

However, the Covid-19 pandemic, which led to wide lockdowns and disrupted Chinese manufacturing, prompted Melissa & Doug to reconsider its accumulation strategy.

Trade tensions betwixt the United States and China further exacerbated the situation, with tariffs imposed by President Donald J Trump and continued nether President Joe Biden, expanding the outgo of Chinese imports.

“Not definite astir the brands but India's younker is India's top strength. Especially with cognition is getting generalized with Internet and AI access, things go overmuch easier,” 1 idiosyncratic responded.

“Marked by strategical argumentation implementations, favourable demographics, and a beardown integer infrastructure, India is emerging arsenic an charismatic concern destination,” different said.

“This is underscored by a important surge successful FDI flows,” helium further said.

In February 2021, facing these challenges, Melissa & Doug sought alternate manufacturing locations. This hunt brought their main proviso concatenation serviceman to a mill successful Greater Noida, India, owned by Sunlord, a household business. The enforcement was pleasantly amazed by the factory's quality to nutrient high-quality woody toys astatine prices competitory with those successful China, arsenic per the report.

By precocious 2022, Sunlord had completed its archetypal bid for Melissa & Doug, consisting of astir 10,000 items. The collaboration rapidly expanded, and Sunlord present produces 25,000 items per period for the American artifact company. This determination signifies a broader inclination of diversifying proviso chains distant from China, driven by the request for greater resilience and outgo absorption successful the look of planetary uncertainties, arsenic per the report.

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